A podcast is a form of audio content that features one or more speakers talking about a particular topic. There are thousands of podcast shows across different topics. You can find one about anything you can think of: from movie talks to gardening to marketing, inspiring and unique businesses on social media.
Why you should start a podcast
Edison Research recently found that the widespread popularity of podcasts has consistently grown over the past few years with the percentage of people familiar with podcasts estimated to reach 79% in 2022. Your audience is likely listening and that’s an opportunity you can’t afford to miss.
Most content creators want to reach a wider audience and establish themselves as experts. Starting a podcast can bring you these advantages and much more.
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A podcast is a more intimate form of content than other mediums. It allows hosts, especially brands and marketers, to deliver effective brand storytelling. By showcasing voices and real people, podcasts can create a personal experience and humanize the brand. This fosters deeper feelings of engagement and loyalty among listeners as compared to other content formats, which appear mass-produced.
When done right, podcasting can also maintain an edge over the competition by staying relevant to your consumers or audience. Constantly producing content around current trends in your niche and interviewing experts, helps your brand gets established as a thought leader.
Starting a podcast can also bring you another stream of income and build your network as a creator or brand.