So, apart from being active, authentic, and adhering to the rules, there are a few other strategies that you can try to improve the chances that TikTok will select you for verification.
Get more followers
Before you can focus on growing your follower base, you first have to figure out who exactly your target audience is. What does your target audience typically do on TikTok? Participate in dance challenges? Or, do they prefer something more serious like quick makeup tutorials? Once you know why they’re on TikTok, you’ll know which types of content they will respond to the best.
After all, your real goal should be to get followers who are actually interested in your brand. In short, while you should focus on getting more followers (and not just for the sake of getting verified), it should be the right type of followers.
Interact with other users
As mentioned earlier, you’ll need to engage with other users on TikTok. You can, for example, start by following other accounts that focus on a similar niche or use its duet and stitch features. If a post catches your attention, make a point of commenting. Showing that you enjoyed other creators’ creative content can also work in your favor. Then, also make sure that you interact with your own followers by replying to comments.
After all, TikTok remains a social media platform. Engagement is at its core.
Take advantage of trends
By leveraging trends, your post could possibly go viral which can result in a huge spike in followers and views in a short time. Plus, it can make it easier for your content to get featured on the For You page. Not only will this help you to get even more followers, but it will also show to the platform that your content is authentic and unique (the same criteria that we mentioned earlier and will mention multiple times again).
That said, you should be selective about the trends that you decide to leverage. It should fit the personality of your brand and be something that your target audience can actually participate in.
See Also: 5 Tips to get verified on Instagram
List your accomplishments
If you’ve been featured in a media source, why not create it into a TikTok post? It’s common practice for businesses to dedicate a section on their websites just for press mentions. This type of social proof can help to show that you’re credible and that’s what TikTok wants to see.
As mentioned earlier, TikTok rewards active users with verification badges. In addition to engaging with other users, you should also make sure that you post according to a schedule. This way, you’ll show to the team dealing with verifications that you’re active.
Use a TikTok scheduling tool
To add to our previous point, it can help to invest in a TikTok scheduling tool. Not only will it help you to post consistently, but the analytics will also help you to figure out which type of content attracts better engagement which is also important if you want to get verified.
You can, for example, check out SocialPilot which offers integration with TikTok. With it, you can create videos and streamline your posting schedule so that your content gets posted at the best time for engagement. If you’re working as part of a bigger team, it also offers team collaboration features. This way, you can ensure that posts can only get scheduled after an admin has ticked it off. Also, as it offers a visual content planner, you’ll get a good general view of which days there might still be open spots. You can then add posts last minute to ensure that your followers will have a continuous stream of videos to watch.
Get verified on other social media platforms
While you’re waiting for TikTok to select you for verification, you can work on your verification status on other social media platforms like Instagram. As a matter of fact, getting verified on Instagram might be easier as you can request a verification badge.
All you need to do is log in to your Instagram account and tap on Account Verification in the settings. You’ll then need to enter your full name and upload a form of identification. That’s it. However, the final decision is still up to Instagram. An application doesn’t mean an automatic verification.
Work with a TikTok ad management agency
If all of this sounds a bit overwhelming (we won’t judge), you can also hire the help of a TikTok ad management agency. You might not be able to pay TikTok to get verified, but there’s nothing wrong with paying an agency to help you with tasks like TikTok ads creation, video production, paid social, data analytics, and overall social media marketing.