Today, we will be showing you simple ways on how to promote your business and earn money easily. This is something that a lot of people struggle with a lot of times, we get so scared to promote our own businesses, we feel that people are going to unfollow us or we feel that we are pushing our business too much and are being too salesy but think thing about how often you are promoting other business.
In this article, I’ll be giving you some tips that you can implement into your marketing strategies to really begin to push your business out in an effective way.
How to Promote your Business and Earn Money Easily
1.) Doubling down on social media
The first thing I recommend is doubling down on two social media platforms. I said specifically two because when you are a solopreneure or a small business or start up, a lot of times you do not have a full social media team.
You might not even have one person helping you with social media or anything in your business, so it becomes difficult to try to be on everything and be doing everything effectively on every platform. I don’t say don’t explore with other platforms, I think it is great to explore with other platforms but for the most part, your focal point should be in two places and I always say choose a long-form content platform which will be your YouTube where you can promote long valuable videos or a blog where it’s longer written content or podcast and pair it with a platform that is more short-form content like an Instagram, a twitter, Facebook, places where you can kind of bounce off of each other and one promotes high value and the other products high engagement.
There are so many businesses who are not taking advantage of Pinterest, LinkedIn, TikTok of all these other platforms that your information and your content will thrive on, you are just simply in the wrong place. So the best thing to do is to figure out where should I be? What social media platform even make sense for me to be on for this type of business?
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2.) Social Content Marketing
The second tip is Having social content marketing that really stands out. A lot of times, we hear people say that it is so crowded, everything is saturated when it comes to putting out content. So three ways you can make your content stand out are by:
Going more indepth
You have to give depth instead of breadth because a lot of contents that people are spewing out is very baseline content. So if you can go more indepth and give people more value and kind of answer the questions that they may be thinking and you are kind of thinking ahead of them, that definitely helps and I think that has been a big reason why our readers keep returning because we make sure that all information here are always detailed and accurate. Answering questions before your consumers even ask them is always going to help.
Add a new perspective
The second way that you can cut through the noise with your content and really stand out is by adding a different perspective, especially if you are skilled in a different perspective. Use your perspective to your advantage.
Have a voice
The third thing you can do to make your content marketing really stand out is to have a voice. I want you to know how important it is to embrace who you are. Your content must look real and relatable so you really have to bring as much of that to your videos or to your writing or to your podcast as you possibly can. Just don’t be boring, that’s a big problem that a lot of contents have. If you can add some personality, change up your vocabulary, just have fun with it.
3.) Mixing Soft Promoting with Harder Promoting
You want to make sure you have a good balance where you are not always asking for the sale but you are also not scared to ask. For instance, when you are email marketing, posting on social media, writing your blog or whatever kind of content you are creating, don’t always ask for the sale in every single post. There should be a very good balance of both, you don’t want to over sell but you don’t want to not ever mention the things that you are doing.
If you really want to be showing off your products and using them, use them as much as you can whether it’s in person, if you have a show or something and you have a candle company, light the candle so people can smell it as you’re having your event. Do things that actually use your products that is soft selling and then mix it in with actually asking people to buy. Be sure to figure out what balance works best for you.