If there’s one thing we know for sure about social media, it’s that you can always expect to see new features, content types and ways to engage your audience. And one of the latest features from YouTube is YouTube Shorts.
Haven’t heard of it? No worries, you’re not behind the curve. In fact, you’ve probably already been creating this type of short-form video content on other platforms.
And if you’re not, you should be. Customers consider short-form video content to be 2.5x more engaging than long-form video content. Plus, two-thirds of customers also agree that short-form video content is the most engaging type of content, over images, live videos, GIFs, memes and more.
What are YouTube Shorts?
YouTube has been one of the most popular (if not the most popular) video-sharing platforms since its inception nearly two decades ago in 2005. It’s been known for its longer-form, horizontal video content where creators upload funny, educational and promotional content—over 500 hours of it per day.
YouTube Shorts are a new video type where users can shoot, share and view vertical short-form video content (i.e., videos that are 60 seconds or less). Because these mobile-friendly, vertical micro-videos have proven to be so popular, a number of platforms are trying to get a piece of the pie (we’ve got our eyes on you too, Instagram Reels).
And while many brands are repurposing content and sharing them across platforms, this provides yet another way for brands and businesses to engage their YouTube subscribers.
How to make YouTube Shorts
There are two options when making YouTube Shorts: create your video from scratch within the app or upload an existing or edited video. The latter tactic is ideal if you’re repurposing your TikTok videos, Instagram Reels or longer YouTube videos onto your channel.
How to make a Short on mobile
To create new Shorts natively in YouTube, you’ll need to use the mobile app.
Step 1: Open the YouTube app on your mobile device and tap the plus sign + at the bottom of the screen.
Step 2: Tap Create a Short. If this is your first time creating a Short, you’ll need to Allow Access to your camera.
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Step 3: Start recording your video by tapping (not holding) the red record button. By default, Shorts are set to record for up to 15 seconds. But if you tap the 15 in the top right corner, you can change that to 60 seconds.
To record multiple segments, tap the record button to pause recording, then tap it again to resume recording for your next segment.
There are a number of recording and editing tools in the right sidebar to help you get even more creative with your video:
- Flip: Flip the camera to use the front or back camera while recording
- Effects: Choose different effects that change up your recording, like mirror images, motion trails, fisheye lens and more
- Speed: Increase or decrease the speed of your recording—options are 0.3x, 0.5x, 1x, 2x and 3x
- Timer: Set a timer when using a tripod or other form of self-recording so you can get into position
- Green screen: Place a photo behind you while recording instead of your actual background
- Retouch: Automatically touch up your video
- Filters: Change the coloring of your video by adding a filter overtop your recording
- Lighting: Adjust the lighting of your video to make it brighter or darker depending on the mood
- Flash: Turn the flash on or off while recording
Step 4. Once you’re happy with your video, tap the white check in the bottom right corner of the screen. Here, you can preview your video and add music, voiceover, text overlays and more. Then tap Next in the top right corner of your screen.
Step 5. Create a caption for your video, set visibility, select an audience (i.e., dictate if the video was made for kids or not) then tap Upload Short.