Do you want to know the secret to getting a lot of followers on TikTok? Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key.
it’s not so straightforward. If it were, we’d all have gone viral by now. And don’t be fooled by apps that let you buy bots and fake followers. This will only feed your ego and do nothing for your brand awareness.
The following tips will show you how to get more followers on TikTok the honest way.
How to get more TikTok followers for free
1.) Define your target audience
You can’t be all things to all people. Know your audience and you’ll know how to get their attention. Be specific. Go niche. What do they like? What do they dislike?
Having a clear idea of who your target audience is (and isn’t) will help land your content on their For You Page. The FYP or For You Page is the page you land on when you open TikTok. It’s where you want to be!
2.) Participate in challenges
Challenges are one of the biggest trends on TikTok and can skyrocket your follower count.
If you don’t know what a challenge is, it’s when you ask or dare users to do or try a thing. But they really can be anything
Challenges technically can happen on any network, but are most popular on TikTok.
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3.) Get on the For You Page
The For You Page is to TikTok creators what the Explore Page is to Instagrammers. TikTok says it recommends videos for your For You Page based on how you interact with other videos on TikTok. Basically it’s curated content for you and only you. That also means no two For You Pages are alike.
When your company’s content is featured on lots of For You pages, you can easily attract more followers, get more likes, and also go viral.
4.) Use hashtags
Hashtags help your TikTok content get seen by more than just people who already follow you. They’re easily created, searchable, and have even grown to become an effective marketing tool for organizations and brands as well as average TikTok creators. Not to mention hashtags help you with the TikTok For You Page algorithm. Using the right hashtag will help people who don’t already follow you find your content.
5.) Post when your audience is online
Sure, what you post matters. But when you post it is just as important. The best time to post content on social media? When your audience is online! How can you figure this out? By switching to a TikTok Pro Account.
This free upgrade grants you access to TikTok Analytics including your profile’s metrics and data insights which will help you find the best time to post.
6.) Cross promote on other platforms
Most people use multiple apps at the same time. In fact, looking at 18-to-29-year-olds in the world 71% are on Instagram, 65% on Snapchat and TikTok accounts are roughly half. Putting your content on multiple platforms—Facebook, Instagram and Twitter—helps your overall visibility and will drive traffic to your TikTok profile.
7.) Use TikTok Ads
Another way to side step the algorithm and get in front of your audience is to set up TikTok ads. This option does depend on if you have a budget for it.
With TikTok Ads Manager, you gain access to a global TikTok audience with different ad management tools—targeting, ad creation, insight reports—to help you make the most of your ads.
8.) Partner with other TikTok creators
Collaborating with a popular TikTok creator can amplify your message and ignite your campaign. You can use the Creator Marketplace to find a variety of creators, influencers, and TikTok personalities who might be a good fit for your brand and share a similar audience.
9.) Use trending songs and sounds
If you look at the top charting songs right now, many of them are ones that are super popular on TikTok. This is no coincidence. TikTok is a big asset for the music industry and is wheeling and dealing with record labels to push certain songs in the app. Use a trending song in your video. It doesn’t have to be a dance!