Now that you’re here, let’s go over how brands can discover trending sounds on TikTok. If you want your videos to go viral and reach a lot of people on the TikTok space, you have to use trending sounds and to do this, you need to know what song is trending at the time.
How to Find Trending Sounds on TikTok
1.) Use TikTok Creative Center
The TikTok Creative Center is your best friend when it comes to trend information. Go to the Trend Intelligence dropdown to view data for hashtags, songs, creators and videos. You can browse or search songs from the previous day, the last 30 days or the last 120 days. You can also select a region.
You’ll see two tabs in the Songs section: Popular and Breakout. The Popular tab ranks the top trending songs within the selected region while the Breakout tab features songs that are growing quickly.
These lists exclude user-generated content, but you can use the other pages within the Creative Center to discover trends that aren’t driven by songs. View the Hashtags or TikTok Videos pages to see what’s trending. See 8 Ways to use TikTok for Business
2.) Study hashtags and follow creators
Pay attention to relevant hashtags surrounding trends and sounds. Hashtags like #TikToksoundtrends are filled with creators who create content about social media marketing and trend spotting. They’ll showcase rising sounds and even explain how certain trends work.
3.) Third-party databases
There are several websites like TokBoard and Trendpop Viral 100 that provide information on trending sounds. However, keep in mind these aren’t endorsed or affiliated with TikTok. These sites can be a starting point, but do your own research and corroborate the data before tapping into a trend listed on these types of websites.