It’s not enough to just be present on TikTok — or on any social platform for that matter. It’s how you take advantage of the app’s creative tools and features that can get your business noticed by millions of users worldwide.
Let’s explore how you can use TikTok as part of your marketing strategy.
8 Ways to use TikTok for Business
1.) Create unique and relevant content
The first thing you notice when you open the app and scroll through the feed is the seemingly endless amount of video content on the platform.
To stand out in this sea of content, your videos need to be unique, attention-grabbing and relevant to both your audience and your brand.
2.) Add music and effects to your videos
TikTok is all about taking your social videos to the next level and getting noticed with the help of catchy, trending music and creative effects.
Simply tap on Add Sound at the top of your recording screen, and browse a huge library of audio clips in categories like trending, recommended and genres. You can save sounds you like to the Favorites tab to use later.
You can add a sound before or after recording your video, and also to previously recorded videos. Along with adding sounds to your videos, you can also access a bunch of video editing features from the recording screen.
3.) Leverage TikTok’s content publishing features
TikTok makes it just as easy to share, optimize and organize your videos as it is to record and edit them. Here are some ways you can leverage the platform’s content publishing tools to make sure your videos get the attention they deserve.
Recommended: How to Get Followers on TikTok for Free
4.) Decide when and how often to post on TikTok
One of the most important strategies for any social media platform — not just TikTok — is to pay close attention to the usage behavior of your audience. What times are they online? Which days of the week do they use TikTok the most?
If you post late at night when most of your customers are snoozing, for example, you might not get as much engagement as you’d have hoped for in the first few hours. And without that initial buzz, your videos might not get a boost from TikTok’s algorithm.
It’s crucial to constantly monitor and analyze these metrics to post your videos at the best times. You can access TikTok’s built-in analytics by switching to a Business account for free. Head over to your app settings, and click on Manage Account to switch.
5.) Share user-generated content on TikTok
It’s no secret that brands love user-generated content (UGC). For some industries, like B2C, it’s the easiest (and sometimes least expensive) way to acquire and share high-performing content.
UGC is content that users create for your brand. You can share or repost this content on your own social media profiles in different ways, with permission of course.
6.) Create a TikTok challenge
Challenges are the bread-and-butter of TikTok. They have extreme viral potential, everyone wants to try them and are highly entertaining videos.
Prada, for example, recently launched the #PradaBucketChallenge on TikTok to encourage people to make videos showing how a Prada bucket hat can make a difference in their wardrobes.
Before you start a challenge, know why you’re doing it in the first place. What are your goals?
- Do you want to increase brand awareness?
- Are you looking to drive sales for a new product?
- Do you want to promote an upcoming event?
7.) Advertise on TikTok
Even though TikTok does not focus heavily on monetization, businesses can still run ads that blend in seamlessly with the rest of the content on the platform to grow their following.
8.) Collaborate with TikTok influencers
Last but not least, TikTok is a haven for brands looking into influencer marketing. There are countless influencers of all levels on the platform — from mega influencers with millions of followers to nano influencers with a few thousand fans.
TikTok is here to stay and will continue to grow. If you’re still not using it for your business, you’re missing out on tons of potential brand awareness, revenue and engagement.