Promoting your business can seem tough but it’s all about you being creative, you knowing your business and knowing the type of audience that you have because when you do know those things, it makes it so much easier for you to have fun and really push out contents that your ideal audience will enjoy consuming. We have outlined 5 Ways you can make your Business Thrive in this article. Do well to read through.
5 Ways you can make your Business Thrive
1.) Capitalize on Micro-Influencers
A lot of times, we want to pitch to people who have tens of thousands of followers and hundreds of thousands of subscribers and it’s like they are literally walking billboards at this point, so most of the time at a certain calibre, people are not going to promote your business for free.
Free product is not cash a lot of times when you are competing with other big companies who are pitching to Influencers and they are giving them thousands of dollars, an influencer is not going to wear your cute shirt, I’m sorry. An influencer who has a huge following is probably not even going to look at that email. You want to make sure that you are capitalising on micro Influencers which are huge right now, there are so many people who have even less than 5,000 followers or less than 10,000 followers who are willing to promote your product who have very niche audiences that will be your dream demographic and they are often very open to getting free products without necessarily getting thousands of dollars, maybe they will charge a couple of 100 bucks but it’s nothing nearly as competitive as these huge Influencers.
So, I would highly recommend reaching out to micro influencers in your niche. It will take a little digging but I will suggest you use hashtags, search on YouTube, Pinterest or Instagram and see who you can find. I would say less than 10,000 followers on either of the platforms mentioned will be a great benchmark for you to know if they have an engaged audience, just peruse, see how good their post look or how great their video are, you would be surprised how much of a sales conversion you can get from people with smaller audience whose audiences really trust them. They just may not be to the masses yet, so catch them in that phase and you can really grow with these types of influencers because as your business grows and as their platform grows, you can kind of play off of each other.
2.) Know exactly who your Business is Servicing
When you know who your business specifically is servicing, it makes it so much easier for one to reach out to micro influencers and two what to say, what to post all becomes a lot clearer when you have a targeted audience or at least a target audience persona.
We don’t just say have a target audience or a target audience persona for no reason, it is because it helps so much with your marketing effort on how you use your voice, how you post, what type of post you make, who you reach out to to help you promote your business. So all of those things come together and make such a huge difference when you have a target audience persona.
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3.) Have a Variety on your Social Media
If you do have an Instagram account, I would recommend you post some videos, post some pictures, don’t have all super themed professional pictures. Have some real life pictures, have pictures not just product shots but actual people using the product or biting into your cookies or whatever it is. Make sure you are showing people a variety so they can get a well-rounded experience of whatever service or product that you are offering. Same goes to YouTube, take advantage of YouTube live, posting on the community page, really take advantage of all of the areas of these different social media platforms because they are there for a reason.
4.) Make it shareable
Whether that be an extraordinary unboxing experience or you have a nail salon and you make it look beautiful so that when people come in, they want to take pictures or if you have an online business and you start creating templates for people to share on Instagram stories. It’s just about thinking outside the box and how can I get my audience that I currently have to talk about me more. You can’t do everything, like you need your audience talking about you as well and so a big way to do that is making your contents more shareable and making an experience that your audience is excited to share.
5.) Tell a Story
The biggest, most powerful form of marketing is storytelling. This is the key to building an audience, into building a successful marketing strategy. Everything needs to tell a story and it is not even all about how crystal clear your pictures are, how you polish your logo and your website looks, it’s about ‘can you tap into people’s hearts and emotions and really tell a story that captures them and leads them into converting into customers?’ But most importantly how are you in your business becoming a part of your customers’ story?
If you have any questions regarding how you can easily promote your business online, let me know in the comment section below.