Buying fake Instagram likes is never a good idea. When you buy likes you risk losing social media credibility and growth. Let’s dive into five more specific reasons why you should avoid buying Instagram likes:
1.) It distorts your engagement metrics
Fake likes don’t result in high engagement rates. You might end up with a high like count and no meaningful interactions in the comments.
It’s not hard to tell when an account has a skewed ratio of followers/likes to engagement. This can make it difficult to monitor your social media growth.
Having genuine likes and comments gives you a clearer picture of which posts are performing well and how you can improve your Instagram strategy.
2.) Sends a poor signal to the Instagram algorithm
Instagram shows posts with high engagement more frequently on users’ feeds and Explore pages. But the algorithm is becoming increasingly smarter at analyzing user activity.
The number of likes on a post is not the only factor Instagram’s algorithm considers to gauge engagement levels. If you buy fake likes but have no comments or other follower activity, the algorithm can easily detect the mismatch in metrics.
Over time, buying fake likes can backfire and work against the algorithm, making your content less visible to relevant audiences.
3.) Influencers may hesitate to partner with you
Instagram influencer marketing works best when both parties benefit from the partnership, and no creator wants to work with brands that have no real engagement to show.
Plus, partnering with questionable brands can negatively affect their own credibility. This is also why most influencers avoid promoting or working with accounts that buy Instagram likes.
See Also: 5 Tips to get verified on Instagram
4.) Instagram may purge your account if they catch you
Instagram discourages its users from buying fake likes and fabricating these numbers. In 2018, the company started taking strict action against accounts involved in this phony tactic.
The social media platform is built for “real experiences, including genuine interactions” and any inauthentic activity can easily be detected by their fast-evolving algorithm.
Instagram wants users to grow organically. If caught, your account can get permanently banned and those extra likes won’t even matter.
5.) Fake likes won’t increase sales
There are millions of businesses on Instagram marketing and selling products on the platform. But fake likes won’t do anything for your sales — a solid Instagram strategy would.
Why? Because buying likes is not an indicator of authentic engagement. Without high-quality content that attracts the right people, you won’t be able to generate leads, build relationships or convert followers into customers.